But just how many moms are on social media? According to a recent study,

Moms are 20% more likely to use social media than the general population.

Not only that, but if you’re not active on social media, but a mom you know is, she says you’re apt to be less involved in her life than if you were Tweeting, posting, and checking in online. Ouch! Don’t take it personally, maybe you can send her a text or email instead, because

Moms are 49% more likely to own a smartphone than the general population.

And while they only account for 18% of the total Internet audience,

Moms are responsible for 32% of online shopping.

These statistics may be shocking to some people, but they highlight what we’ve been preaching at Blissful Media Group for years now. The survey itself does beg a larger question though—if moms are spending their time on social media, why aren’t more businesses and brands effectively reaching them on those same platforms?

Whatever the reason for not utilizing social media in the past, there’s no excuse for not getting out there now. Whether you’re a business or brand looking to dip your toes in the social media realm, or are ready to launch an all out social media campaign, we can help. Since 2008, Blissful Media Group has been effectively getting brands involved with moms online. We offer a variety of social media services activated via One2One Network and BlissDom Events, and we can show you how to maximize this growing opportunity to connect with women and moms.

To top it all off? Got this little goodie today – a social media love letter to our BlissDom community and an informative one to boot! Invoking one of our keynoters and all around “Unmarketing” smartie Scott Stratten, GoGo Squeez showed they are committed to Business Awesome!

Empowering that social behavior in our brand activations, here the results from  a few of our most recent Twitter Viewing Parties – Social women in Social TV action. With more and more clients are looking to create community events to drive tune-in to an event or show, One2One Network is happy to deliver the word-of-Twitter buzz!

 
Simple Skincare’s #MAKERSchat 

As a women-owned and run company, One2One Network was elated to collaborate with Simple Skin Care which sponsored the PBS special MAKERS: Women Who Made America.  This special documentary aired at the top of Women’s History Month and the inspiring content led to an amazing hosted conversation about how women have impacted history.  The two-hour viewing party had “fem-nomenal” results both in terms of the number of tweets and the number of individual participants: the #MAKERSchat hashtag was a national trending topic, generating over 16,000 tweets and 39 million impressions during the broadcast!

Diet Pepsi’s #FizzORFlat

During the Awards Show season, One2One Network teamed up with Diet Pepsi to ignite a virtual conversation about the “best and worst” moments of the red carpet and awards show with a #FizzOrFlat Live Twitter Viewing Party.  The conversation was hosted by social media fashion & beauty mavens who had their eyes on their screens and their opinions flowing through their keyboards. The Twitterverse bubbled over during the 2-hour party, with more than 3,000 tweets using the #FizzOrFlat hashtag producing over 11 million impressions and was a national trending topic.

Warner Bros TV’s #TheMiddle / #Suburgatory 

Warner Bros Television wanted to spread the word online for ABC’s Halloween episodes for The Middle and Suburgatory, both airing on the same night. As part of an integrated campaign, One2One Network organized an over 2-hour live viewing party to host the freak-tastic fun.  O2O got the word out about the spooktacular viewing party with a social media burst a few days prior to the shows’ airing.  The party was frightfully successful with over 10,000 tweets using the designated hashtags which produced 27 million impressions.

Want to connect your brand to an upcoming televised extravaganza? Let us tune you into some Social TV fun that will have online women all a-Twitter!

Get in touch: krista@blissfulmediagroup.net or Request a Proposal!

ConAgra Foods is the Official “Child Hunger” Philanthropic Partner for the popular Girls’ Night Out event on Friday, March 22.

“We are attending Blissdom to drive awareness for Child Hunger and the more than 1 in 5 children in the U.S. who may not know where their next meal is coming from,” said Jenna Rice, PR & Social Media Manager. “We are the exclusive philanthropic partner of Girls’ Night Out, providing tasty snacks and a special performance by artist Amber Riley, a Child Hunger Ends Here spokesperson. We will also have a video kiosk on display throughout BlissDom13 that will provide attendees with information on how they can get involved in the Child Hunger Ends Here campaign and help us fight to end child hunger.”

With more than 1 in 5 children in this country suffering from food insecurity we know that hungry kids are in our schools, our neighborhoods and even right next door. ConAgra Foods’ Child Hunger Ends Here is a campaign to raise awareness, funds and meals for the nearly 17 million children in America who are at risk of hunger. They’re inviting BlissDom13 attendees to join them in this effort by tweeting with the hashtag #childhunger, and for every one tweet, two meals will be donated to Feeding America.

“Additionally, once BlissDom ’13 attendees return home, they can continue to participate by looking for the red pushpin in grocery stores and purchasing specifically-marked packages of 19 select ConAgra Foods brands, then come back to the Facebook page or visit ChildHungerEndsHere.com to enter the eight-digit code found on the package. For each code entered one meal will go back to Feeding America,” said Jenna Rice, PR & Social Media Manager.

Back for their third year at BlissDom, Johnson & Johnson knows that BlissDom community can’t be beat for getting engaged for a cause!

Johnson & Johnson is delighted to host an interactive suite at BlissDom ’13 where attendees will have an opportunity to participate in a movement for social good that helps care for the world.  As with many things in life, simple actions can bring about change in complex situations, and the Johnson & Johnson suite will prove it in real time. Attendees will be able to pass on the caring spirit by doing something nice for someone you love.

“The centerpiece of Johnson & Johnson’s presence will be a movement for social good that empowers attendees to participate in helping children and girls around the world,” says Devon Eyer, Director, Corporate Communications and Social Media for Johnson & Johnson. “We are looking forward to meeting new bloggers and helping to inspire acts of generosity that reach both personal and global levels.”

Maytag and Boys & Girls Clubs of America (BGCA) will be sponsoring BlissDom’s Girls Night In.  Working with BlissDom and the attendees, they will create a fun, high-energy and memorable experience that will get to the heart of the Maytag and Boys & Girls Club Of America partnership – Dependability.

“During the past three years, Maytag brand and Boys & Girls Clubs of America (BGCA) have recognized and promoted dependability – a quality that is at the core of what the Clubs do every day and is central to Maytag brand. Together at Blissdom, Maytag and BGCA will highlight and promote their partnership and the Dependable Leader Award program,” says Monica Teague Clark, Senior Manager PR & Brand Experience, Whirlpool Corporation.

Similac ignites a movement at BlissDom with the launch of their StrongMoms Empower pledge initiative. The mission? Create a more supportive and less judgmental environment to empower moms to feel good about the decisions they make for their children and their families.

In addition to hosting the social pledge online, the StrongMoms Empowerment BlissDom suite will be a conversation hub for thoughtful storytelling and discussions on how women experience judgement for their choices and how acceptance and support of all choices is a powerful antidote against negativity.

Shot@Life brings the United Nations Foundation’s Shot@Life Campaign – a movement to protect children worldwide by providing life-saving vaccines where they are most needed. Shot@Life is using technology and social media to advance the message that global vaccines are the most cost effective way to save the lives of children around the world and to build a movement of Americans that are championing this cause.

Shot@Life has come up with creative ways to engage with BlissDom attendees along with their Shot@Life Champions that will be attending Blissdom.  The Shot@Life suite will have a fun photo contest and an arts and crafts station – making Shot@Life frames inspired by Shootie Girl and more.  They’ll also be collaborating with their partners, Johnson & Johnson during the conference to encourage Blissdom attendees to participate in the Global Mom Relay where by sharing a blog post each day,  it unlocks a donation from Johnson & Johnson to four initiatives that are helping women and children live healthy lives.

And why will you love it? I caught up with Alli Worthington, founder of Blissfully Domestic, to answer that question. Here’s what she had to say:

Question: Why did you redesign the site?

Alli: We wanted to make the site a place where we could curate content and provide original content as well. A “Best of the Web” for our genre.

Question: What are some of the cool new features of the site?

Alli: The site is really friendly for native advertising. You won’t see any sidebars or headers cluttering up the site with advertising that may or may not get clicked. We love forming partnerships with companies and we’ve found it works best if we work the whole campaign into the content of the site. So now all visitors see is beautiful custom work.

Question: How will the new site help brands convey their message?

Alli: When we partner with companies we can make their brand messaging more relevant to our readers. Most people are looking at websites on their phone or tablet, so they don’t even see sidebar ads anymore. Now we’re able to take a brand’s messaging and put it in a package that people will care about. Products will be taken and integrated so well that readers will actually enjoy them. And the women who are creating the content on Blissfully Domestic aren’t in an office somewhere, they’re living life. They’re juggling families and careers. This enables them to take the messaging and convey it in a way that is natural. And because we have strict guidelines about who we partner with and promote, it will continue to be natural.

Ok, ok, enough chit chat already. Get over to BlissfullyDomestic.com and experience it for yourself.

We asked our One2One Network members some questions about their personal movie and TV time:  how much do they get, and what they do when it’s their turn to rule the remote. Here are a few of the things they told us:

More than 1/2 of our network manages to average at least an hour a day checking out their favorite shows.

We know life gets busy with kids, families, school, and work, so it’s no surprise that there’s not a whole lot of personal TV or movie time that happens during the day. The majority of our network tunes in after 8 pm, which is when all the best shows are on anyway, right?

When it comes time to pick something to tune in to, our network seems to spread the love between a good variety of stations.

Entertainment fixes are definitely becoming more portable. People are nearly just as likely to use a computer/laptop, tablet, or smartphone to tune in as they are an actual TV—you know, those rectangular shaped things in your living room.

Finally, we asked them about whether or not social media creeps into personal entertainment time. Turns out, it does. More than 84% of our network says they use social media from time to time while watching TV or movies at home.

And because our network is all about sharing, we weren’t shocked to learn that more than 84% of them have taken to social media channels in the last month to talk with friends and followers about what they’re watching.

Our sponsors are very enthusiastic about the new location, planned parties and excellent presenters. We’re thrilled fabulous brands like Johnson & Johnson, Dr. Smith’s, Care.com, National Sleep Foundation and Seattle’s Best Coffee will be bringing their brand messages to the hundreds of digital women descending on the Gaylord Texan, March 21-23.

We’re still getting calls from brands reps and agency executives interested in partnering with BlissDom. Should we be talking with you, too? 

Our BlissDom community got a great blast of energy with the announcement of Susan Cain as another keynote speaker. Susan’s book Quiet: The Power Of Introverts In A World That Can’t Stop Talking revolutionized the way our society deals with introversion, and the video of her delivering her message to a TED audience last year is the #1 most viewed TED video ever.

In addition to featuring Susan in a Keynote Chat with Danielle Smith of Extraordinary Mommy on Saturday morning, and fellow keynote authors John Acuff and Scott Stratten, we’ve also got great workshop speakers including CC Chapman in Life Development, Holly Hamann, co-founder of Blog Frog in Business, Megan Jordan of Velveteen Mind in Writing and David Molnar in Photography – and many more. Check out their full list of Blissdom presenters here. 

BlissDom ’13 brings the best in sessions, community and learning together with the most innovative and savvy of brands. We mix them up together with a liberal dash of glitter, then open the doors and let the fabulous digital women engage. It’s a formula for success. Want in? Let’s connect: sponsorships@blissdomevents.com 

Our current BlissDom ’13 partners include:

It’s not too late to get your brand’s “bliss on” for 2013!

Now in it’s sixth year, The BlissDom Conference is a premiere opportunity  to identify and build relationships with women & mom bloggers who can bring enormous value to your 2013 social media campaigns!

Held March 21-23, 2013 at the Gaylord Texan in Dallas, BlissDom expects attendance of 800-1000 women social media influencers and digital entrepreneurs who are on the leading edge of technology, social web interactions and outreach strategies that influence today’s consumers.   For them, and sponsors, BlissDom is not just an event, it is an experience.

For 2013, returning sponsors include: Johnson & Johnson, California Raisins , Go-Go Squeeze and many more to be announced in the next few weeks!!

And new sponsors are signing up every day, including the  National Sleep Foundation, National Honey Board, Shot@Life, Technogel and Duck Tape, with more to come!

What do these sponsors know about BlissDom?  They know the real influencers are at BlissDom!!

***

Whether it’s participating in the Prep For Bliss pre-conference mailing,  co-hosting one of our exciting evening events, meals and breaks or being a booth or suite exhibitor, BlissDom works together as partners with our sponsors to help ensure activations are creative, compelling and engaging for our attendees.

Also, our sponsors exhibits and suites are not relegated to a different floor or huge exhibit hall of crowded booths, but rather they are integrated into the event floor plan and program flow as a natural, intimate part of the BlissDom experience.

Let the folks at BlissDom help you create the experience that meets your brand’s objectives and facilitate the relationships you are hoping to achieve.

If you would like sponsorship opportunity information or would like to get on the phone and brainstorm ideas, contact us at:  sponsorships@blissdomevents.com

Join us!  You’ll be amazed.

She’s been a rockstar writer and Food Editor for Blissfully Domestic, a long-time Community Leader at the BlissDom Conference and has been perfecting her  lifestyle photography. Rachel’s personal blog A Southern Fairytale has been a Tastiest Blog Finalist for two years in a row.  She was also named one of Babble’s Top 100 Mom Blogs for 2012 and Top 50 Parents on Pinterest. Check her out on Twitter, Facebook, Pinterest and of course, Flickr to see a glimpse of how amazing she is.

Here, Angela England, Blissfully Domestic Managing Editor, gives us a closer peek.

Tell us a little bit about yourself? 

I’m a 34 year old deep -fried southern belle and aspiring domestic darling. I love to read, cook and play with my kiddos.  Currently I’m obsessed with cookbooks, cooking gadgets, photography and my Canon 50D.  I am clumsily trying to figure out Lightroom4 and how it can help me to enhance, but not change, my pictures.

I’ve been married to my own dented armor-wearing prince charming for 11 years and we’re attempting to raise two children with good morals, good manners, open hearts and bright futures.

Let’s talk BlissDom. You’ve been there almost every year, right?

Absolutely! I’ve been at BlissDom every year since 2009. I began speaking there in 2010, the very next year, because I love the community so much. In 2011 and 2012 I was a community leader, helping both newbies and foodies find their way around.

Where are you writing now? Where can people find you online? 

I’m on Blissfully Domestic, of course. I love the community there and have been writing there since February 2008 — can you believe it!

My most recent post there is about how to UNJUNK your New Year with UNREAL’s amazing candy – GMO free, no corn syrup, no artificial flavors or preservatives, and less sugar – all without sacrificing flavor!

One of my all-time favorite posts is a Deep Cocoa Cookie Recipe I wrote a couple years ago. I have to admit, dark chocolate is my weakness so this cookie has it all.

I’m also writing my own blog at A Southern Fairytale and a column at Babble called Southern Hospitality.

Thank you so much for your time.  I cannot wait to see you again at BlissDom ’13!

You know I’ll be there! Wild horses and cocoa cookies couldn’t keep me away.

Here’s what we found out about our network’s fuzzy, furry, feathered, and scaly family members:

 What other kinds of pets do people have? We’re glad you asked. Other responses included:

1. Rabbit
2. Guinea Pig
3. Hamster
4. Hermit Crab
5. Frog
6. Gerbil

Great to know that we have so many members ready and willing to spread the word about Pet Products.  Let us know if there’s a project that fits and we’d love to brainstorm with you.  We love having access to so much information so quickly (and our clients love it, too!)